Proof
This week.
Three pastries. Baked only after you order.
Order window closes Friday.
Drop №12 — Week of Feb 27
This week's
selections.
Baked only after your order confirms. No inventory sitting on shelves. No compromises.
Burnt Basque Cheesecake
Torched black top, impossibly molten center. Single-origin cream cheese, no crust.
Kouign-Amann
$14Laminated 72 hours. Caramel shatters, butter floods. Eat within 4 hours of pickup.
Midnight Chocolate Sea Salt
$6Dark 72% ganache pools. Maldon flakes. The one that makes you take the photo first.
Past Drops
Cardamom Rose Éclair
Sold OutRose petal cream, cardamom choux. Drop 9. The most photographed item we've ever made.
Miso Caramel Tart
Sold OutWhite miso blond caramel. Buckwheat shell. Gone in 6 hours.
Taste Profile
Find your
perfect order.
Three questions. One recommendation. We want to understand you before we ask for your card.
What does your palate want?
A 60-second quiz that earns the right to recommend something you'll actually want.
People who got it
before it sold out.
These are real orders from real people who set Tuesday reminders.
"We sent the Basque cheesecake to a client and they cancelled their 11am meeting to eat it immediately. That's the brief."
Madeleine Torres
Studio Manager, Instrument NYC
"Our wedding dessert table looked like a Kinfolk editorial. People asked who our florist was. We said it was the pastry."
Jordan & Priya Mehta
Married, October 2025
"I screenshot every single kouign-amann cross-section. It's not a problem. I'm fine."
Sebastián Ruiz
Food Photographer, LA
"I set a calendar reminder for Tuesday drop announcements. My coworkers think I'm on a call. I'm ordering croissants."
Amara Osei
UX Lead, Google
"Proof ruined all other pastries for me. I can't eat a supermarket croissant without feeling personally disrespected."
Finn O'Callaghan
Creative Director, Dublin
"The miso caramel tart from Drop 8 changed something in my brain chemistry. I think about it weekly."
Nadia Kim
Art Director, Seoul / NYC
"We sent the Basque cheesecake to a client and they cancelled their 11am meeting to eat it immediately. That's the brief."
Madeleine Torres
Studio Manager, Instrument NYC
"Our wedding dessert table looked like a Kinfolk editorial. People asked who our florist was. We said it was the pastry."
Jordan & Priya Mehta
Married, October 2025
"I screenshot every single kouign-amann cross-section. It's not a problem. I'm fine."
Sebastián Ruiz
Food Photographer, LA
"I set a calendar reminder for Tuesday drop announcements. My coworkers think I'm on a call. I'm ordering croissants."
Amara Osei
UX Lead, Google
"Proof ruined all other pastries for me. I can't eat a supermarket croissant without feeling personally disrespected."
Finn O'Callaghan
Creative Director, Dublin
"The miso caramel tart from Drop 8 changed something in my brain chemistry. I think about it weekly."
Nadia Kim
Art Director, Seoul / NYC
"The miso caramel tart from Drop 8 changed something in my brain chemistry. I think about it weekly."
Nadia Kim
Art Director, Seoul / NYC
"Proof ruined all other pastries for me. I can't eat a supermarket croissant without feeling personally disrespected."
Finn O'Callaghan
Creative Director, Dublin
"I set a calendar reminder for Tuesday drop announcements. My coworkers think I'm on a call. I'm ordering croissants."
Amara Osei
UX Lead, Google
"I screenshot every single kouign-amann cross-section. It's not a problem. I'm fine."
Sebastián Ruiz
Food Photographer, LA
"Our wedding dessert table looked like a Kinfolk editorial. People asked who our florist was. We said it was the pastry."
Jordan & Priya Mehta
Married, October 2025
"We sent the Basque cheesecake to a client and they cancelled their 11am meeting to eat it immediately. That's the brief."
Madeleine Torres
Studio Manager, Instrument NYC
"The miso caramel tart from Drop 8 changed something in my brain chemistry. I think about it weekly."
Nadia Kim
Art Director, Seoul / NYC
"Proof ruined all other pastries for me. I can't eat a supermarket croissant without feeling personally disrespected."
Finn O'Callaghan
Creative Director, Dublin
"I set a calendar reminder for Tuesday drop announcements. My coworkers think I'm on a call. I'm ordering croissants."
Amara Osei
UX Lead, Google
"I screenshot every single kouign-amann cross-section. It's not a problem. I'm fine."
Sebastián Ruiz
Food Photographer, LA
"Our wedding dessert table looked like a Kinfolk editorial. People asked who our florist was. We said it was the pastry."
Jordan & Priya Mehta
Married, October 2025
"We sent the Basque cheesecake to a client and they cancelled their 11am meeting to eat it immediately. That's the brief."
Madeleine Torres
Studio Manager, Instrument NYC
The Proof Model
Like a sneaker drop.
But edible.
The best bakeries in the world don't have display cases. They have waitlists. We built the same model for people who actually eat.
Announced Tuesday
Every week we reveal what we're making. No teases, no waitlists. Just the thing and why it exists right now.
Baked to Order
Nothing enters an oven until your payment confirms. Zero inventory. The difference is in the first bite.
Gone by Friday
The window closes. The batch ends. Next week is something else entirely. Scarcity isn't a tactic — it's the whole point.